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Furniture that feels your space.

Redefining modern furniture for everyone's unique personality.

Why we started Formaer

Only 3% of furniture shoppers can recall being able to find off-the-shelf furniture that perfectly fits the dimensions of their homes, leaving the majority forced to compromise. While bespoke furniture offers a tailored solution, the process is often fraught with poor user experience, lengthy, complex, and off-putting for many. Moreover, manual processes in traditional factories result in long lead times, making customised furniture inaccessible to most. Formaer tackles these issues by simplifying the journey with an intuitive platform, harnessing automation and local digital fabrication to make bespoke furniture more efficient, accessible, and competitive.

 

As architects, the founding team believe in creative problem solving to make spaces in which we live and work feel better by reducing inefficiency and bad design. We believe good design that is tailored and personalised is essential to make our spaces feel more enjoyable and inspire creativity. This is why we came up with a startup called Formaer and this is why we are passionate about the company that we are building. Our vision is for Formaer to become the ‘deliveroo of custom furniture’ to empower people to be more in control of the design of their own spaces. To do this, we will offer a decentralised customisable furniture design service through our premier platform by partnering with digital fabrication labs across the country and by also leveraging automation, machine learning algorithms and augmented reality in our 3D configurator.

Formaer's Value Proposition

Automation

  • 3D real-time configurator

  • AR enabled

  • Dynamic pricing

  • Automated drafting

  • Automated execution

Decentralisation

  • Built using digital fabrication

  • Decentralised UK lab network

  • Short shipping routes

  • Manufactured to the milimeter

  • Always locally produced

Our UK digital fabrication network

The Challenge

Low quality materials
Large carbon footprint
Long lead times
Dead space
Furniture that doesn't fit
Lack of personalisation
Bland furniture
Low quality materials

The Solution

Sustainable furniture
Limitless customisation
Furniture with personality
Premium materials
Click-in-place assembly
Lasts a lifetime
Design to fit your home
Made in your area
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